Online
Outbound, run by Will
Will researches accounts, detects buying intent, and runs outbound across email, LinkedIn and WhatsApp.
Applied Will · Research lab
We build action models: AI that can do anything a person can do on a computer, and then in the world.
- Signal
- Reach
- Buy
- Pay
- Deliver
Will needs your OK
Pay for the gift and settle on Solana.
Waiting for a goal.
The Threshold
- Models learned to answer.
- Will crosses into action.
- Giving intelligence the ability to act.
The structure
A lab, a model, a catalog.
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01 · The lab
Applied Will
Research on the speed, cost and reliability of machine action. Closed model. We publish results, not weights.
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02 · The model and runtime
Will
The action model, site adapters, isolated virtual machines, and a trust layer for transactions. The part that actually acts.
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03 · The catalog
Will Actions
What you use. Every action has a public price.
Always on
Agents that run 24/7, not only chat.
They watch, decide and act while you sleep.
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Ready
Waiting for a goal.
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Looking
Reading the screen and the world.
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Working
Clicking, typing, booking, buying.
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Needs your OK
Asks before money moves.
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Done
A verified result in the real world.
Will Actions
The action catalog.
From the screen to the doorstep. Every action will have a public price. Pricing soon.
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01
Operate
Any site, any app, in an isolated virtual machine.
On screen
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02
Buy
Find the best deal and check out.
On screen
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03
Ship & Track
Book shipping and follow every package.
Screen to world
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04
Deliver
Hand-delivered actions in the physical world.
In the world
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05
Signal
Research accounts and detect buying intent.
On screen
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06
Reach
Run outbound across email, LinkedIn and WhatsApp.
On screen
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07
Create
Generate UGC and publish it.
On screen
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08
Pay
Agents hold funds and settle on Solana.
On-chain
Research
We publish results, not weights.
Our first technical report measures machine action against the agents people use today.
Technical report 01
The speed, cost and reliability of machine action
Applied Will Research · Forthcoming
ContentsReport coming
- 1Cost per task vs. leading computer-use agents
- 2Seconds per task
- 3Success rate on a public benchmark
Every completed task ends in a verified real-world result: an order placed, a package delivered, a payment settled. That's the data we train on.
Case study · Buena
The first company built on Will.
Buena turns buying intent into a real moment: a message, then a gift in someone's hands. Will runs every step.
buena.aiIn the world
Gifts, delivered by hand
Will picks a personalized gift, buys it, and a person hand-delivers it.
- Signal
- Reach
- Buy
- Pay
- Deliver
Origin
Started at a Superteam Poland hackathon in Kraków.
Then
An AI controlling a browser through MCP, with a human approving checkout.
Now
Adapters, virtual machines, on-chain payments and always-on agents.
Rollout
What comes next.
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01
Colosseum debut
The first public showing of Will.
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02
Will Actions API
The catalog, open to call.
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03
Technical report
Cost, speed and success rate, measured in public.
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04
Scale
More actions, in more places.
Put Will to work.
Tell us what you'd have Will do.